It can also be used as social media profiles, website footers or favicons, back sides of business cards, etc. For example, It can often be used on secondary pages of printed materials to still keep your branding in place but when your main logo isn’t needed on every single page. Your logo submark is a less detailed version of your primary logo that can be used as a secondary mark similar to a watermark.
#LOGO VS WORDMARK FULL#
For example if your primary logo has two colors or more, your designer should also provide you with a one-color option, typically black, when full color printing isn’t an option. Another variation of your logo that your designer should provide is a one-color logo option. Instead of shrinking your logo, your designer should provide you with a different layouts to suit your different needs that may arise so your logo is always legible. For example, if your primary logo is in a horizontal format, sometimes space doesn’t always allow those exact dimensions. Logo VariationĪ logo variation is a version of your primary logo, just re-arranged in a different format, sometimes referred to as your secondary logo. It is used the most often and on almost everything including your website, business cards, printed materials, signage etc. This one is pretty obvious, your primary logo is the main logo you will use for your brand. Not all clients need a pattern or element, yet will need multiple variations, or multiple submarks for multiple services, etc. Not every brand is the same, each business has different needs. I typically include a primary logo, logo variation, logo submark and either an element or pattern. I also have several over on my portfolio page if you want to check those out. Below is an example of what I give each of my clients after finishing their branding package.
![logo vs wordmark logo vs wordmark](https://i.pinimg.com/originals/d6/7b/67/d67b67e4dd819d8b24ff00918f2c54fc.jpg)
Brand Style Guideįirst off, hopefully your designer supplied you with a detailed brand style guide which clearly labels what logo is what. And, more importantly, WHY you need more than just one logo.
![logo vs wordmark logo vs wordmark](https://i.pinimg.com/736x/74/e0/16/74e0160ebbc2f36579c42214b866f7fa--wordmark-sports-logos.jpg)
I’ll break it down for you and explain what the difference is between each logo type: main logo, logo variation, submark and logo elements-as well as common used for each. I sometimes assume my brand style guide will speak for itself because hey, it just looks so darn pretty, isn’t that enough! Unfortunately, no.
#LOGO VS WORDMARK HOW TO#
After going through your branding process with your designer, hopefully it was an amazing experience for you and yay, it’s time to celebrate - you finally have the logo you’ve been dreaming of!īut wait… then the designer hands off your files bursting with logos, how are you supposed to know which one to use when? Let’s review all of the logo submarks, variations and elements – what they are and how to use them.Īs a designer, I’m personally guilty of not always explaining which logo format to use when.